Zhu Zheqin (Dadawa) is known as a singer, multi-media artist, independent producer and founder of KANJIAN. She is WCC World Handicraft Ambassador to the World Handicraft Council and was China Goodwill Ambassador from 2009 to 2011. As an advocate and promoter of contemporary design in China, she is committed to the reconstruction of contemporary Chinese cultural aesthetics. For the past 20 years, Zhu Zheqin has embarked on an artistic exploration of music as a starting point. Her works and her work have in recent years been heavily involved in the fields of sound, image, performance, design, media, public and community. In 2009, together with UNDP, she initiated “SHOW THE WORLD SHOW THE WORLD—Culture-based Development Goodwill Action for Ethnics in China” program, which promotes contemporary design inspired by the wisdom of Chinese cultures and traditions. In 2012, she founded KANJIAN (meaning “to see” in Chinese), a design brand that uses contemporary design to revive traditional Chinese craftsmanship.
January 16th, 2020 | 29 mins 34 secs